01

Beach towels

A billboard you get paid to print

Beach Towel · Yarn-Dyed Jacquard

Beach towels are an interesting product in this category to turn into a margin story, because it’s a billboard canvas for your brand.

You can do a solid-dyed jacquard design, or if you want to go into the fancy design segment, a yarn-dyed jacquard — meaning the design is woven into the construction, not printed on top. It doesn’t crack, peel, or fade out by the third summer the way a printed towel does. That durability is also the sales pitch: a customer photographs it, shares it on social media, and builds a brand people feel pride in being seen with.

We ran our own sand-shake test on this construction against a standard loop pile — the shorter, tighter pile sheds sand in a few shakes instead of trapping it in the loops. That’s something the customer notices in the first five minutes on the beach.

It also shouldn’t be too plush. Compact enough to fit in the beach bag, large enough to fit mom, dad, and the kids sitting on it.

02

Baby textiles

Pick your niche, not the whole category

Character Robe

Bib · Piped Edge

The margin is in picking from these three:

Bibs
Recession-proof demand — parents run through them constantly. Character embroidery with side piping, waterproof shell on the back, sold as a pack of 10.

Hooded towels
With character embroidery. A bamboo blend instead of generic terry — a real point of difference a parent can feel.

Character robes
These are a bit technical to make because of lots of moving parts — like this croc bathrobe we do, embroidery, appliqué. But with good design you’re selling a dream outcome, not a commodity.

Don’t think of these as three separate products to choose between. Think about what your brand is going to be — mentally build that picture first — and let that decide the mix. A bib, a hooded towel, and a bathrobe under one character world can just as easily be a matched set as a single hero item. The brand vision comes first, the product mix follows it.

03

Adult bathrobes

Where two mistakes quietly kill your margin

Adult Bathrobe · Weighted Terry

To be clear — this is the adult bathrobe category, separate from the baby robes above.

Robes are where new brands most often shoot themselves in the foot two ways: sizing and stitching.

Get the size spec right for your actual market — don’t skimp on fabric consumption to save a few grams, and don’t oversize “to be safe,” because oversized robes are exactly what drives returns that quietly kill your margin after the sale. Spec it once, spec it correctly.

Stitching matters more than people think. Mass-market thread starts fraying by wash 10 — that’s the moment a customer decides your “luxury” robe wasn’t. Fix that and you’ve fixed your return rate and your reviews in one move.

04

Dog towels

Same story, brand-new customer

Dog Towel · Small · Medium · Large

The same margin story extends to pets — at the beach and at home. Three sizes — small, medium, large — engineered for real drying: quick sand shed, high absorbency for bath time and muddy-paw days, the right pile height to dry a coat fast, packaging that makes it a gift item rather than a utility rag. Whether the dog’s coming off the beach or out of the tub, it’s the same construction we’d already engineered for human towels, solving a problem nobody had built a proper dog towel around yet. Low competition, same construction story you’re already telling.

05

Laundries & hotels

The heavy towel that still feels like home

Hotel Towel · 670–680 GSM · 12/s Combed Cotton

This one’s for the commercial buyer — laundries and hotels moving serious volume. A 670–680 GSM towel in 12/s combed cotton: heavy, sturdy, built to survive an industrial wash cycle over and over. That’s the part a laundry needs first.

Here’s what we’ve learned building these: the combing is what changes the towel. Comb the cotton and you strip out the short fibres, so the same heavy-duty towel comes off the loom with a shine and a softness you don’t usually get from something this rugged. It doesn’t have to be a choice between hotel-tough and lovely to touch — a well-built towel is both. Put one in a guest’s hands and the weight and the softness land at the same moment. That’s the towel a hotel remembers ordering.